This is
First
Cent
Management
First Cent Management is a next-generation mother agency, built on years of industry experience, bold ambition, and a deep understanding of what it takes to succeed in the ever-evolving world of fashion. With a strong foundation in elite scouting and model development, our approach is rooted in intentionality, precision, and long-term vision.
Born from resilience, and a deep commitment to growth and shaping the future of modelling – not just in Africa, but globally.
Founded by Chioma Ruby Onyia and co-managed alongside Tamara Denyefar Merry Clement, First Cent is the product of over 5 years of combined industry experience. With a proven track record of discovering and developing top talents for other leading agencies, we bring a wealth of insight, passion, and creative direction to the table. First Cent was born out of vision, intentionality, and a commitment to shaping a platform that celebrates excellence, nurtures growth, and redefines representation.
Our
Vision
To become Africa’s leading gateway for modelling talents, empowering individuals to rise globally, redefine beauty, and thrive in a world of limitless opportunities.
We envision a future where First Cent models are celebrated on top global stages, not just for their looks but for their excellence, discipline, and growth.
Our
Mission
To discover, develop, and place modeling talents on global platforms by providing world-class training, strategic exposure, and unwavering support that ensures every model reaches their highest potential.
We are committed to unlocking opportunities, building confidence, and managing careers that shine worldwide — with integrity, passion, and purpose.
